Coimbatore-based Arya Vaidya Pharmacy (AVP) is set to compete with FMCG majors like Hindustan Unilever and P&G as well as companies like Dhathri Ayurveda. The ayurvedic pharma firm is launching a range of 12 products for skincare, hair care and wellness products under the brand name ‘Ayushman’ that will include moisturizers, body lotions, face packs, soaps and hair oil, within two months in south India. Explore spoke to Ms. Nirmala quality control manager HUL, who said that "The entry of such firms in the market will definitely increase the competition."
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